Moneytech wanted to modernise its visual identity and enhance its market presence against competitors, aiming to reflect its innovative approach, reliability, and commitment to helping businesses thrive financially. Creativity was encouraged to distinguish Moneytech from competitors in the financial services industry, but brand familiarality remained important, ensuring the new brand still resonated with current clients.

Objectives included creating a fresh visual identity, developing a cohesive brand identity system, designing marketing collateral for consistency, and positioning Moneytech as a trusted financial partner. The target audience comprised of small to medium-sized businesses, brokers, and financial decision-makers. Deliverables included a new logo, brand identity system, sales collateral, a website redesign, and social media assets.

Collateral Shown: New Logo animation, logo variations, website, brand guidelines, business card & letterhead, sales flyers, selected icons, social media posts.

Collateral not shown: Emails signatures, Teams backgrounds, desktop backgrounds, other sales documents (product flyers, matrices & legal documents), printed banners, eDMs, PowerPoint template.